With the 80's along with the arrival of the values of hedonism, the clothes were seen as a status symbol, the Moncler also left a mark on history. With the change in the consumer market duck down jacket campaign has also been changed, want to enter the field of fashion means to enter the city. The first new trend is the first expansion of overseas markets: Japan. 1980 Japanese students in the outbreak of ethnic Moncler down the heat. By 1983, at that time to collect all those luxury Milan paninari known as Italy's fashion choices have had mad Moncler jacket as the only collection. As the cold weather is making it difficult to go out demand. 1987 Moncler new factories and office area off the edge of the Grenoble site in an industrial area: Echirolles. Have begun to increase through the territory of products and start a new line expansion. With the emergence of similar products in Italy and other countries of the European market, Moncler sales began to decline. In this case on the status of the product began to clear the danger, arising from the Moncler years of a turning point, that is too much of the season, is the industrial model of the combined operation of improper investment, making the company the first to face An economic crisis. Obviously, the imminent restructuring of the company, and they can not compete, or through internal adjustment to the beginning, Anni Charlon believe they need time to find a partner outside of.
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